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Hey!

Back in your inbox with this week’s roundup of the news, I didn’t send one last week because I was piling it up for you this week 😉

We’ve got some juicy updates this week and I am having a right old rant about AI…

Let’s get into it…

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BUSINESS NEWS & UPDATES

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• Ads in the EU? Meta wants ID, funders + targeting info now. If you’re running any kind of Meta ad that even hints at politics or social issues, yes, even if you’re just promoting values-led offers, new EU rules mean more paperwork.

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• ​TikTok launches TikTok Pro, a positive-content charity app, currently rolling out in Europe. It’s designed to elevate cause-driven creators and support mental wellbeing.

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• ​Threads API is live, scheduling + automation is finally coming. Social tools can now connect directly to Threads, which means schedulers, auto-posting, and cross-platform flows are on the way- about time.

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• UK freelancers lose £000s a year from unpaid work, change is coming. Late payments are still wrecking cash flow, but new UK action could finally give freelancers more support when clients stall - woohoo great change for the UK freelance network!

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• If you are one of those who join calls from your car, Microsoft Teams is coming to your car (yes, seriously). Mercedes + Microsoft want you to take Zoom calls while driving.

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• ​Instagram finally added native Reposts + a Friends-only feed. You can now reshare Reels without third-party apps, plus build a curated feed for just your inner circle.

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• ​Did you know your Chat GPT threads can be used in court?… he is not the person to ask where to bury the body - just saying!

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• ​Shorter video ads = more replays on Facebook. Facebook data confirms it: the quicker your ad hits the point, the more likely it is to loop. Good news if you’re running promo clips.

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• ​Clients are craving actual human creativity over AI slop. New research shows demand is up for copywriters, strategists, designers, especially ones who don’t just churn out ChatGPT junk.

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• ​Blackstone pulls out of TikTok’s US buyout deal. More legal drama, more question marks around TikTok’s future in the States. If you’re building an audience there, keep this on your radar.
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AI IS BOOMING… AND KIND OF OVERWHELMING, AND I AM GETTING BORED WITH IT...

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Between new ChatGPT plug-ins, “personalised” AI coaches, auto-generated emails, and tools that claim to do your job in 2 clicks… it’s a lot and I am fed up with reading every AI-generated SM post too.

I even noticed Netflix now uses AI to write their video description, and I have seen newsletters, blogs and full websites written by AI from well-known “trusted” companies. They haven't even bothered to have a human go over it, and the evidence is super clear, “–” least remove the lines, people! I started a new book last night, and every sentence was clearly written by AI. The whole text included the “–” and not to mention the super short sentences and non-emotive copy... ewww, that went straight to DNF!

Don’t get me wrong, I do love a bit of supportive AI, but now it's becoming a part of people's lives to the point where we can't even think for ourselves! I cannot tell you how many people I am connected with that even reply to a DM or Slack message regarding work with AI.

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For freelancers and creatives, it’s a very weird season:

• Clients want fast, cheap, AI-powered solutions… but still expect your human-level strategy, detail, and emotional intelligence.
• Pricing conversations get awkward fast: do you charge for your brain, your time, your prompt skills… or all three?
• Suddenly everyone is a “systems expert” because they plugged their workflow into an AI tool that told them they were one.
• Meanwhile, you're still juggling actual client work, invoices, reels, marketing… and trying not to burn out.

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If you're feeling like AI becoming a bit much, and if you are like me and thought “I cannot read another text about AI shortcuts,” then check out The Klub.

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My WhatsApp space where you can connect with real freelancers, service providers, VAs, designers, and creatives.

For £9.99 a month, aka the price of one premium iced latte from Starbucks, you get access to a community that builds real relationships and connections.

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