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Hey

This week’s issue is all about focus in your messaging, your offers, and your systems. If you’ve been marketing yourself as “available for anything” and still struggling to get booked, it might be time to niche down and tighten up.

We’re also covering some fresh platform updates (including Meta’s new AI tools and Instagram’s push toward collaborative content), plus a tool that’ll help you clean up your onboarding flow fast.

Let’s dive in...

BUSINESS NEWS & UPDATES

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• New advice from Facebook suggests links in post captions may hurt your reach; add them in the first comment instead.

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• Creators and brands can now see (and show) how many views each Threads post has received, adding a layer of social proof.

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• You can now share Threads posts directly to your Instagram Stories, increasing visibility across platforms.

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• Meta has confirmed that ad testing will begin in WhatsApp chats across the EU; a major shift for marketers and privacy advocates alike.
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BUSINESS TIPs

If You Want Clients to Take You Seriously, Show Up Like a Business

Most freelancers think their first impression is their Instagram bio or their price. It’s not.

It’s how you handle the moment someone says yes.

If your onboarding feels vague, clunky, or like it was thrown together in Google Docs at 11pm, that’s the vibe your client picks up on.

But when your proposal is professional, your welcome pack sets clear expectations, your contract protects both sides, and your portfolio confidently shows your value… that’s when you start being treated like a business not an employee.

Let’s be real, if you’re still patching together client onboarding from old emails and Canva docs, it’s costing you time and probably making your business feel a bit messier than it needs to.

This is the exact bundle I wish I had when I started.

It’s the difference between “I’ll send that over soon…” and “Here’s your welcome pack, contract, and proposal. Let me know if you have any questions.”

Here’s what’s inside:

• A professional, customisable Proposal Template
• A client-friendly Welcome Pack that sets expectations and boundaries upfront
• A Portfolio Template that actually shows off your work and services clearly
• A solid, plain-English Contract (with add-on clauses for SMMs and creatives)

It’s fully editable and you can add your own brand, and at only £49.99, it’s cheaper than what you’d lose in time (and stress) trying to make it all from scratch.

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ON THE PODCAST

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Episode 9: Why you need a niche Still calling yourself a generalist VA or SMM? This one’s your wake-up call. In this episode, I’m breaking down why trying to “help everyone” is probably what’s holding you back — and how choosing a niche makes your services clearer, your systems smoother, and your client attraction a whole lot easier. ​

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